01604 700 599 
 
cameron@newenglandfinance.co.uk 
Look at the evidence. 
 
How much of what we read or hear anecdotally is reliable or valid? 
 
What misconceptions and confirmation biases prevent us from finding the truth? 
 
Why do we tend to believe what we want to believe? 
 
Fortunately, when it comes to the car we drive, the fMRI machine that saves our life, or the medication that makes life better, 
 
Many critically analysed peer-reviewed studies have contributed to safe solutions. 
 
If you truly honour the work, the work will honour you. 
 
#mondaymotivation 
 
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